We are excited to be partnering with a new community platform that is being built and piloted here in Oxfordshire this year!
Redirect is a hyper-local platform and a community- and sustainability-first alternative to traditional social media. It is designed to help people redirect time, attention, and money away from the digital distractions of social media and online shopping and towards meaningful, local sustainability initiatives. Instead of impulse purchases and endless scrolling, the platform helps users discover community projects, events, and organisations active near them – and rewards engagement with real-world impact.
Users can follow local organisations, attend events, support projects they care about, and connect with like-minded people in their area. Future features will allow users to track their individual impact and earn local experiences & rewards. For organisations like us, Redirect makes it easier to reach new and existing supporters, increase engagement, and build more resilient networks.
The vision is simple but powerful: stronger, climate-resilient communities, reduced consumption, and more funding and participation flowing into local sustainability efforts.
The platform is free to use. It already has 500+ Oxford-based events posted and is onboarding new users every day!
🔗 Explore the platform, learn more (and sign up for SHARE’s 7th birthday party!) at https://redirectcommunity.uk
Redirect’s Founder, Hannah Sassi, received her Master’s in Sustainability, Enterprise and the Environment from the University of Oxford and is based here as a researcher. The idea for Redirect came from her belief in the importance of locally-led climate action and a desire to discover and highlight the amazing sustainability initiatives of community groups in places like Oxford.
Hannah is currently looking for new users, gathering feedback, and building partnerships while she runs the Oxford pilot. If you’re interested in supporting, partnering, or simply following the journey, Hannah would love to hear from you.
📩 Get in touch: hannah@redirectcommunity.com
